{"id":74339,"date":"2023-09-21T15:16:55","date_gmt":"2023-09-21T20:16:55","guid":{"rendered":"https:\/\/osteopathic.org\/?page_id=74339"},"modified":"2025-02-18T16:37:09","modified_gmt":"2025-02-18T22:37:09","slug":"social-media-guide","status":"publish","type":"page","link":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/","title":{"rendered":"Social Media Guide"},"content":{"rendered":"<p>Creating an online presence for your physician practice can help connect you with potential patients, establish you as a medical expert and provide health education for the public. When getting started, it&#8217;s important to know your options and select the best platforms and tools to meet your goals.<\/p>\n<p>Depending on your goals, the following platforms can help you engage with your desired audience:<\/p>\n<ul>\n<li>Online platform examples include: Facebook, Instagram, LinkedIn, X (formerly Twitter, TikTok and YouTube<\/li>\n<li>Communication tools examples include: Blogs, image sharing, online videos, podcasts, public health media libraries<\/li>\n<\/ul>\n<p>The additional tools below will help you build your social media presence, grow your network and connect with prospective patients, colleagues and the public.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating an online presence for your physician practice can help connect you with potential patients, establish you as a medical expert and provide health education for the public. When getting started, it&#8217;s important to know your options and select the best platforms and tools to meet your goals. Depending on your goals, the following platforms &hellip; <a href=\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\" class=\"readmore\">Read More<\/a><\/p>\n","protected":false},"author":52605,"featured_media":86470,"parent":74323,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Guide - American Osteopathic Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Guide\" \/>\n<meta property=\"og:description\" content=\"Creating an online presence for your physician practice can help connect you with potential patients, establish you as a medical expert and provide health education for the public. When getting started, it&#8217;s important to know your options and select the best platforms and tools to meet your goals. Depending on your goals, the following platforms &hellip; Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"American Osteopathic Association\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T22:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/osteopathic.org\/wp-content\/uploads\/social-doctor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\",\"url\":\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\",\"name\":\"Social Media Guide - American Osteopathic Association\",\"isPartOf\":{\"@id\":\"https:\/\/osteopathic.org\/#website\"},\"datePublished\":\"2023-09-21T20:16:55+00:00\",\"dateModified\":\"2025-02-18T22:37:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/osteopathic.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Practicing Medicine\",\"item\":\"https:\/\/osteopathic.org\/practicing-medicine\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Toolkit\",\"item\":\"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Social Media Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/osteopathic.org\/#website\",\"url\":\"https:\/\/osteopathic.org\/\",\"name\":\"American Osteopathic Association\",\"description\":\"Advancing the distinctive philosophy and practice of osteopathic medicine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/osteopathic.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social Media Guide - American Osteopathic Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Guide","og_description":"Creating an online presence for your physician practice can help connect you with potential patients, establish you as a medical expert and provide health education for the public. When getting started, it&#8217;s important to know your options and select the best platforms and tools to meet your goals. Depending on your goals, the following platforms &hellip; Read More","og_url":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/","og_site_name":"American Osteopathic Association","article_modified_time":"2025-02-18T22:37:09+00:00","og_image":[{"width":1200,"height":350,"url":"https:\/\/osteopathic.org\/wp-content\/uploads\/social-doctor.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/","url":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/","name":"Social Media Guide - American Osteopathic Association","isPartOf":{"@id":"https:\/\/osteopathic.org\/#website"},"datePublished":"2023-09-21T20:16:55+00:00","dateModified":"2025-02-18T22:37:09+00:00","breadcrumb":{"@id":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/social-media-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/osteopathic.org\/"},{"@type":"ListItem","position":2,"name":"Practicing Medicine","item":"https:\/\/osteopathic.org\/practicing-medicine\/"},{"@type":"ListItem","position":3,"name":"Social Media Toolkit","item":"https:\/\/osteopathic.org\/practicing-medicine\/social-media-toolkit\/"},{"@type":"ListItem","position":4,"name":"Social Media Guide"}]},{"@type":"WebSite","@id":"https:\/\/osteopathic.org\/#website","url":"https:\/\/osteopathic.org\/","name":"American Osteopathic Association","description":"Advancing the distinctive philosophy and practice of osteopathic medicine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/osteopathic.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/pages\/74339"}],"collection":[{"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/users\/52605"}],"replies":[{"embeddable":true,"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/comments?post=74339"}],"version-history":[{"count":0,"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/pages\/74339\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/pages\/74323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/media\/86470"}],"wp:attachment":[{"href":"https:\/\/osteopathic.org\/wp-json\/wp\/v2\/media?parent=74339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}