{"id":65293,"date":"2021-09-08T22:54:30","date_gmt":"2021-09-09T03:54:30","guid":{"rendered":"https:\/\/osteopathic.org\/?page_id=65293"},"modified":"2023-09-08T23:05:15","modified_gmt":"2023-09-09T04:05:15","slug":"osteopathic-brand-campaign","status":"publish","type":"page","link":"https:\/\/osteopathic.org\/about\/osteopathic-brand-campaign\/","title":{"rendered":"Living #DOProud"},"content":{"rendered":"

The AOA’s new Doctors of Osteopathic Medicine<\/a> brand campaign celebrates the unique training, perspective and approach you bring to the practice of medicine. From your first days of medical school, you pledged to provide osteopathic care with a focus on treating the whole person\u2014body, mind and spirit. You’re committed to listening and partnering with your patients, and the AOA is committed to supporting you any way we can.<\/p>\n

As part of the brand campaign, the AOA’s Osteopathic Pride Campaign is focused on highlighting the enormous contributions of osteopathic physicians and medical students using #DOProud<\/a>. Follow the campaign on the AOA’s social media channels and The DO<\/a> to join the celebration.<\/strong><\/p>\n

Real DOs making a real difference<\/h3>\n

In addition to honoring DOs, the new brand campaign aims to build increased awareness and understanding of osteopathic medicine among patients and the public. In order to tell the stories of DOs and patients, we believe it’s imperative to show the faces of real<\/em> DOs and patients. So in late June 2021, nearly 20 osteopathic physicians from a broad spectrum of specialties, backgrounds and career stages gathered in Chicago to take part in a campaign photoshoot that resulted in a series of print, digital, cable and social media ads that display the compassionate whole-person care DOs deliver to their patients each day.<\/p>\n

Watch the video below to see these DOs in action and learn about the AOA’s commitment to supporting your education, training and practice of osteopathic medicine throughout your career.<\/p>\n","protected":false},"excerpt":{"rendered":"

The AOA’s new Doctors of Osteopathic Medicine brand campaign celebrates the unique training, perspective and approach you bring to the practice of medicine. From your first days of medical school, you pledged to provide osteopathic care with a focus on treating the whole person\u2014body, mind and spirit. 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